About Factivist Founder

Cross functional experienced leader (agency, client, media, thought leadership) focused on creating unseen fast tracks to “growth markets”.  Most recently as the Global Client lead at WPP. At the helm of Verizon's omnichannel B2C, B2C, CSR communications, my leadership oversees the creation of over 1300 new assets monthly, including high-profile campaigns (think Beyonce) and strategic partnerships at WPP. With a robust focus on innovation (AI generative) and operational excellence, I steer the efforts of 250 team members across domestic and international markets, ensuring the seamless integration of our work into five specialty agencies.

Most categories are highly commoditized and looking for growth, I lean on the implications of equitable data to accomplish insightful advertising, products/services, marketing for businesses, brands, people and the industry.  I spend time with Fortune 500 and an agency partner (Marriott, Intel, MasterCard, Kohler, Pharma and OTC); then as a client “intrapreneur” building business value via products, services, thought leadership, and go to markets @AMEX; @TelevisaUnivision and @NBCU.

Ana is most proud of her “cultural elasticity” and keen fact-based business sense for complementing the business as usual with the unseen opportunity coupled with her agility to thrive in complexity to yield business profits. Currently focused on AI, Hispanic Consumers, sustainability, data attribution and their intersectionality.  As a Strategic Advisor to @Finhabits, @HACE, @MediaVillage and in partnership with @ANAAIIM Ana creates visibility to diverse voices and wallets.