About Factivist Founder

Cross functional experienced leader (agency, client, media, thought leadership) focused on creating unseen  tracks to “growth markets”.  As a Factivist, we lean on the implications of equitable data to accomplish insightful Business Optimizations in products/services, marketing for businesses, brands, people and the industry. 

Results-driven marketing leader orchestrating complex global marketing ecosystems, currently managing Verizon's $500M+ marketing budget and 250-person team across five specialty agencies at WPP. Track record of accelerating business performance: delivered 7X revenue growth at NBCUniversal, scaled American Express's brand presence across 22 markets, and pioneered industry-changing multicultural ROI frameworks driving 25% wallet growth. Architects data-driven strategies and builds culturally elastic teams that consistently deliver measurable impact: currently producing 1,300+ assets monthly, managing digital transformation through AI innovation, and driving brand equity across Fortune 500 companies. Expert in leading complex stakeholder relationships and organizational change while building frameworks that redefine industry standards for market penetration and ROI measurement.

Ana is most proud of her “cultural elasticity” and keen fact-based business sense for complementing the business as usual with the unseen opportunity coupled with her agility to thrive in complexity to yield business profits. Currently focused on AI, Multicultural Consumers, sustainability, data attribution and their intersectionality, as a Strategic Advisor to @Finhabits, @HACE, @MediaVillage and in partnership with @ANAAIIM Ana creates visibility to diverse voices and wallets.